Proof of what? What is this about?
Is this used in marketing? Yes, it's called The Caveman Test and it's a technique that helps you write sales messages on your website or social media in a clear and precise manner.
If your sales aren't taking off and you're looking for the reasons, follow me and I'll explain why this topic is getting interesting...
What is the caveman test?
Most people when they arrive at a website are looking for answers to basic questions such chief of vp and training email lists as: who are they, what's in it for me and how do I buy this (repeat these in your mind in a caveman voice, fun, right?).
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This is the average behavior of buyers.
If your website's message falls short in answering these questions, customers end up leaving the site. Why? Because your words don't convey a clear idea of what you have in store for them.
The Caveman Test consists of your texts answering these three questions:
What do they offer me?
Here you need to tell your clients who you are and what you have for them.
How does this improve my life?
Highlight the benefits they will have by purchasing your products or services.
What do I have to do to purchase?
Set the path to follow to obtain what you offer them.
To better illustrate this topic, I will share with you some examples that will serve as a guide to strategically create the content of your website or your brand.
Do you know the Caveman Test? Create your sales message with this technique!
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