How to define your new social media target audience

[fomayof928@mowline]

The Sprout Social Listening Performance topic summary dashboard shows conversation volume change data and other metrics for Sprout Coffee
5. Who do they trust?
Having a good understanding of who your audience trusts can inform different aspects of your marketing strategy. For example, knowing their favorite influencers will help you develop relevant influencer partnerships.

Understand the social habits of your target audience: What brands do they france b2b leads interact with? Are there any common influencers they like? What are their preferred sources of content? Do they read online reviews or ask other consumers for their opinions to make a purchasing decision?

These insights can guide how to strengthen your brand’s reputation and build trust with them.

When defining your social media target audience, you'll want to research data from multiple sources. This includes purchasing trends, consumer engagement and social media behavior. Here are four main ways to define a new target audience.

market research
Start by looking at your current market to identify any gaps your product can fill. Are there unmet consumer needs in the market? What unique value can you demonstrate that sets you apart? This is an important step in determining what types of people will find value in your product.

Industry trends
Likewise, the same market research can reveal trends shaping the industry. Look at changes in regulations and consumer behavior. Then try to analyze how these changes can lead to the rise of new trends that impact your target audience definition.

social media data
Social media holds a wealth of information about consumer behavior and preferences. Study this data to understand what people are talking about and how they engage with the content.