B2B Marketing on LinkedIn

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Fizzing 360° Avatar
Fizzing 360°
Digital Marketing
LinkedIn has become much more than a social network that served as a kind of “virtual resume”. Today, the platform allows professionals and companies to manage their careers/images and close deals. Furthermore, with a good B2B marketing strategy , it is possible to expand your network of contacts, and therefore, your potential clients. But the question that remains is: how to draw up this digital plan in the midst of a networking network?

What is B2B marketing?
First, we need to understand the concept of B2B marketing, which stands for business to business, or, loosely translated, company-to-company marketing. The techniques of this type of gcash database involve the sale of products and/or services from one company to another.

Unlike marketing to consumers (B2C) , in which status, emotional and social factors, for example, are taken into consideration when making a decision, in B2B marketing the choice is based on profit potential and price, also aiming at consumer loyalty.

Business to Business Marketing on LinkedIn
For each business, a specific market! Many companies and freelancers focus on content on Facebook and Instagram, including sponsored campaigns. However, sometimes their target audience is not found on these two platforms. That's why market and persona planning is so important before outlining an assertive marketing strategy .

Only recently have companies begun to realize the importance of LinkedIn for more specific campaigns, branding, partnerships, and even sales conversions. After all, it is a network that enables networking and market recognition, the essence of B2B marketing.

B2B Marketing - Fizzing 360º case
B2B Marketing – Fizzing 360º case
To make it clearer, consider the following example: a telecommunications company that offers time management and optimization tools for employees needs to communicate with other executives to promote the sale of its services. LinkedIn is certainly the network that will reach this consumer, generating potential business.

B2B Marketing Strategies on LinkedIn
With the growth of B2B marketing on LinkedIn, the network itself began to develop tools that facilitate connections and interactions between companies, such as Company Pages and, more recently, Showcase Pages.

Let's take a closer look at each of these tools! First, the Company Page, a page where companies can adopt relationship marketing strategies, present success stories and highlight their differentiators, becoming a “showcase” for their products and services.

Now, with Showcase Pages, you can “divide” your company into more specific pages and work on a more detailed and assertive strategy. Recommended for companies that have a variety of products and services.