The favicon performs three useful functions:
Helps users navigate the interface
When you have a large number of tabs open in your browser, a website icon allows you to quickly find the desired website using a familiar image.
Favicon can be found:
on tabs in browsers;
in web browser bookmarks;
in Yandex and engineer database Google search results;
in mobile search;
on the home page in some browsers for frequently visited websites.
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Builds user trust, increases recognition of a website or resource
High-quality design of a web site always brings its fruits and builds trust among users. Favicon is a part of this design. With its help, the site looks solid and stands out from the rest.
Increases the clickability of an Internet resource
There is no reliable evidence that a site icon is one of the ranking factors. However, a favicon simplifies the search for the desired content in the browser results for various user queries and increases their trust in the resource, which in turn increases clickability.
Benefits of favicons
Favicon specifications
There are technical parameters that a website icon must meet. In order for the favicon to be displayed correctly and in good quality in any browser and on each user device, it is necessary to select its characteristics correctly.
Favicon format
The most common type of website icon is ICO. Its main advantage is that one file saved in such a format can contain several variations of the favicon size at once.
Initially, Internet Explorer recognized only the ICO format, today it is considered obsolete, although all versions of this browser below the tenth still work only with it. Almost all modern browsers support favicons in JPG, PNG, GIF, SVG formats.
Today, the most common type of icon file is PNG: it allows you to save high image quality, is displayed correctly on any device, and is supported by most browsers.
Favicon specifications