In addition to those listed above, other integrated marketing communications tools are also used to achieve individual goals:
Means of stimulating the sale of goods directly at retail outlets
An example of such a tool is a store catalog, handed to the buyer at the entrance or delivered to him by mail in printed or electronic form. Having studied the offers of profitable promotions, the consumer is more likely to come to the sales area and buy the products presented in the brochure.
Sponsorship
Providing financial support mom database to non-profit organizations in holding socially significant events has a beneficial effect on the company's image. You can sponsor sports teams, children's and youth movements, societies for the disabled and veterans, and so on.
Sponsorship
Product packaging
The process of its creation is quite complex and includes many stages. The packaging should not only perform its main function - to ensure the safety of the product during its transportation and sale. This is one of the factors in making a purchase decision: a convenient beautiful box, jar, package encourages the desire to take the product in hand to examine it in more detail.
The creation of packaging begins with the development of a marketing concept, that is, with the definition of the message that the product’s shell should convey to the consumer.
Souvenirs from the brand
They help to increase brand recognition, so they are actively used by companies conquering the market. The buyer receives a glass, cap, T-shirt or shopper bag with the brand logo as a gift for a purchase of a certain amount. In the field of providing banking and information services, clients are given notebooks, pens and calendars.
Experience Marketing
To create a positive image, a brand can provide customers with the opportunity to experience unusual emotions caused by using its product.
Experience Marketing
Granting of a license
The right to use the logo is sold to an interested party. For example, football and hockey clubs sign contracts with manufacturers of fan paraphernalia, and the emblems are applied to mugs, glasses, baseball caps, scarves, etc.
After sales service
Services provided to customers who have purchased goods that require subsequent maintenance, as well as the provision of a guarantee, form a positive attitude towards the company among consumers.
A product is no longer just an object with certain functions. A car, a smartphone, even a simple soda can be sold as future emotions: a sense of superiority, belonging to a