Automation of work with clients
If the company has a large customer base, problems may arise: for example, one customer will be called three times by different employees, while another will be forgotten for several weeks. Thanks to special automation programs, it is possible to significantly simplify work with clients, draw up primary documents, divide customers into groups, track the history of interaction, organize mailings, and create loyalty assessment schemes.
When scaling a business, the following software for automating work with clients will be the most effective: Alpha CRM, IntraService, Eadesk, Verbox.
Step 3: Building a Sales Strategy
In the process of scaling a gcash database business, the customer base is expanded, the percentage of repeat sales is increased, and the average bill is increased:
Attracting new consumers
There are various ways to expand your customer base:
Quick response PR campaigns are limited-time (1 to 5 days) promotions in which the buyer is offered coupons or code words for discounts, gifts are given. They are carried out using leaflets, organizing SMS or e-mail distribution, and advertising in the media.
It is profitable to attract the target audience with the help of thematic exhibitions dedicated to the offered products.
You can also get additional clients and scale your business through partnership programs organized with companies providing services in related areas. For example, hairdressing salon clients are offered a discount when visiting a manicurist and vice versa.
To increase the target audience, you can use targeted advertising in social networks. The main thing here is to set precise settings, focusing on socio-demographic and behavioral characteristics.
Calling potential customers is not a very effective way to scale your business and attract new clients, as most subscribers perceive it as spam.
Types of calls to clients
Increasing the size of purchases
Up-selling or offering an improved version of a product, more goods. A classic example: the "Two things for the price of three" promotion. Or a customer who came for a laptop with certain characteristics is offered a model with better indicators, which costs only 10% more.
Cross-selling or selling additional goods. For example, when buying a car, the customer is also offered to install an alarm, rear-view camera, etc.
Selling sets. For example, buying a hamburger, fries and a drink is more profitable than buying the same thing separately. A good offer makes you buy the whole set instead of just one sandwich.
Read also!
"Cross-marketing: 5 examples and 8 mistakes"
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Increase repeat sales
Since regular customers make purchases more often, and the average check for their purchases is higher, it is cheaper to attract them. In addition, they have better brand loyalty than new ones. Therefore, an entrepreneur who is thinking about scaling a business should remind them of themselves in every possible way: send out emails, give discounts for repeat purchases, coupons, etc.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients