Another example: let's say we are developing an online store. It has long been known that the more fields there are, the less willingly a buyer fills them out. Moreover, this largely scares off visitors - they simply do not want to deal with such a site. Conversion is significantly reduced. We put forward a hypothesis: two-step form filling contributes to an increase in applications - an increase in conversion. So, at the first stage we will have 2 fields: name and phone number; at the second - only one: delivery address.
Based on this hypothesis, the layout of the site structure is produced (we are still far from design here, but the results of testing the hypothesis have a fundamental impact on it).
Study
This is the most labor-intensive what is a loan moment. Here, developers must literally immerse themselves in studying the customer's business processes. The fact is that if the site is "from another universe", if it does not correlate with the accepted algorithms of the company's work, then, as a rule, it will be of little use. The company's employees will treat online sales as something alien, secondary, and the requirement of the management to control this topic will be perceived as an additional burden - "corvee".
Research is usually not cheap, and customers do not always understand why this stage is needed at all, so they neglect it (besides – savings). But with this approach, after a while, problems begin to emerge.
We transform the discussed and approved goals, the results of testing various hypotheses, as well as the conclusions of the conducted research into specific elements of the web product. This is done in several stages: first, the requirements for the interface are formulated: for navigation, sections, site pages, icons, blocks, etc. The general functionality of the resource, the functionality of filters, etc. are formed. Only after all this work has been done, can we begin to work out the details.
Now about the design: the implementation of sketch ideas begins with sketches of ideas. Here, the main tool is a sketch. The goal is to create a "spatial model" of the site, which will allow you to plan the location of objects in the virtual space of the resource. Accuracy is not needed here, rather, speed is in demand, and what could be faster than pencil sketches?
Creating a web project sketch
In addition, when planning the placement of certain objects on the virtual space of the site in a notebook, you should definitely make notes in the margins. This way you will not miss valuable thoughts, which, as we know, always visit us unexpectedly. But you do not need to get bogged down in details. At this stage, you only need to form a general idea.
The approval sequence is as follows: first, the first sketches, drafts, which are supported by the members of the development team. They should also be able to make edits. Then – approval at the project manager level. Each time, the edits should be assessed and taken into account in the next version of the design.