A/B Testing Hypothesis Template

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How to Conduct A/B Testing


Let's take a closer look at each step.


Step 1. Formulate hypotheses

The hypothesis will help you define the goals of the experiment, select metrics, and interpret the results. ment, select metrics and interpret the results.

In another article, we described in detail how to formulate a data-driven hypothesis in korea email list 5 steps . In this one, we offer a template that is suitable for A/B testing:




Let's look at an example of a template. Imagine that you are working on an interface for an online store. There is an idea - to place a newsletter subscription widget in a pop-up that appears as soon as the user enters the site. The text of the widget is planned to include information about a 10% discount for a subscription. Currently, this information and the subscription widget are placed at the bottom of the page.