Examples of link building strategies

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1. Viral actions or campaigns
This strategy consists of carrying out actions that can have a great impact and generate “noise” by making newspapers, magazines, blogs, etc., talk about us and include a link to us in their articles. A good way to receive these links is by creating a Landing Page that supports this action or campaign by providing useful or complementary information. Many times, this type of action does not have to be thought of specifically for link building, but rather is carried out as advertising, branding, sponsorship campaigns, etc., that will have an impact on the Internet and we must anticipate in order to capture the greatest number of links possible.

2. Press releases
This point follows the same line of action as the previous one. It is about not missing any opportunity to get a link , taking advantage of any event or news about the company and its activity that may have repercussions to mlm marketing list generate a press release and send it to the media or a platform for it to be disseminated. The press release will obviously contain one or more links .

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3. LinkBaiting
LinkBaiting, as the name suggests, is baiting people to get links . That is, creating content that is easily linkable from third-party websites and invites people to share it, either because it is valuable and provides very useful information or simply because it is funny or interesting.

This strategy is usually carried out from the website's Blog, and must be executed from the content plan using tools such as:

Guides
Manuals
Infographics
Ebooks
This way of getting links requires creativity and good content distribution. It is difficult to get results, but when it is done, it can provide a large volume of links while consuming few resources.



4. Own links
In many cases, the same company has several websites, either because it has different brands, a corporate website or because throughout its activity it has created websites to carry out various actions.

Linking all these websites together can give good results, although it will never be as effective as an external link, since all the projects are probably on the same server. In addition, we must keep in mind that the link must be by brand name and not link from all the pages of the different domains.

5. Sponsored links
Finally, there is always the option of acquiring paid links on websites related to our sector, whether blogs, magazines, etc., so that they talk about us or our products and give us a link or mention us in a publication related to the brand's activity.

In exchange for product: The link is acquired in exchange for the product that the brand may offer as compensation or directly to generate the article.

Buy by value: The link is valued economically, taking into account the article to be written and the quality of the website.

In many cases, it is more viable to acquire the link directly for its economic value, since the cost of the actions or campaigns to obtain them naturally is higher than the value of the link itself. However, the acquisition of sponsored links should always be carried out with the advice of an expert who audits each of the links, in terms of price and quality.

Social media also counts
Social networks are a relevant factor in supporting the LinkBuilding strategies carried out in the company.

Considering that social ratings, especially those from Google +, are another of the Off Page factors that are taken into account in organic positioning, making correct use of our follower base to spread content or obtain social ratings is essential.

For example:

All the actions, campaigns and events we have talked about above generate interest, not only for the media and third-party websites, but also for the users themselves. For this reason, in the same way that we generated a Landing Page or relevant content to get links, why not share it with our followers so that they can value it and spread it on their networks?

Just as we join forces across our departments to achieve better results, we must also do so with our follower base to further increase the reach of our actions and get more out of the resources invested.