Semrush Organic Research, Competitors

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Use this free content competitive analysis template to complete all the steps needed to discover:

The positioning of your competitors
Their tone of voice and their target audience
The main content formats they use (e.g. blogs, podcasts, video)
The main content categories they cover
The main keywords they are targeting (using the Keyword Opportunities tool )
Their best performing content (using the Organic Search tool )
Pro tip : Too often, brands focus on their market rivals and don’t pay enough attention to other content creators. When researching your competitors, include all publishers in your area of ​​expertise, even if you’re not competing in the actual market.

Make sure non-branded media, like online magazines, industry british student data blogs, or influencer video channels, are part of your competitor research. This will help you get a big picture view and better understand trends in your niche.

If you're not sure which websites to analyze, simply type your domain into the Organic Research tool to get a list of all the competing websites in your niche.

Create your content funnel
Before you begin the content creation process, think about the purpose of each piece of content you want to produce. Make sure your content covers each part of the customer journey, as your audience’s needs will be significantly different at each stage.

Start by defining your content marketing funnel . Consider creating content for each stage.