Content in Digital Marketing – Does it really matter?

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We must create a Valuable Content
The content we generate must have a clear purpose or raison d'être, which is none other than to reach the user or potential client with specific information according to their needs and interests. The content is then what gives meaning and significance to Digital Marketing , which together with SEO (Search Engine Optimization) and other techniques, strategically directs its positioning objective.

Does what has been said so far mean that in Digital Marketing the medium or channel is not important? Not at all. Good content, the best content, can be lost if the right medium is not chosen. In other words, content and medium (the what and the how) are success factors as Digital Marketing strategies, and both need to be carefully treated. However, there is no doubt that the tactics to create or generate valuable content demand special skills that are sometimes little considered, if not ignored, in Digital Marketing Agencies.

Grow with us!
The benefit of professionally managed content is a return on investment , commercial real estate email list therefore ensuring branding, leads, traffic, contacts or business opportunities and sales. However, this benefit comes at the cost of investing in properly planned and managed content.

Good practice for generating valuable content begins with having a deep understanding of both the brand and the audience it is aimed at, as well as the product or service that is going to be offered. Similarly, we must bear in mind that in the end, in Digital Marketing we write for people, so the use of an emotional and multisensory language that attracts, motivates and “retains” potential customers is essential.

Finally, we must remember that when we create, produce and manage content, it is essential to build a bridge between our readers and ourselves. We achieve this by creating conditions that ensure a good position in the search engines frequented by our potential clients. We achieve this in two ways: by strategically including pre-selected terms in our text and by positioning ourselves in digital spaces previously studied and regularly visited by our potential clients.