What is product design: understand the concept and know its stages

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Product design is, in a nutshell, bringing to life what you plan to sell that will solve the problems of your potential customers. This, obviously, has substantial importance in business and a methodology to do it correctly. What are you waiting for? Come here and learn about this important topic!

Angel Lopez

May 3, 22 | 7 min read
product design
Reading time: 6 minutes
The success of a marketing campaign does not come on moj database its own. There are many steps to follow to reach the final objective: creating a product or service that meets the needs of the client. And, to achieve this, we must carry out an impeccable product design .

This procedure requires a lot of planning and, above all, creativity. Therefore, understanding what it is, how it is done and what its advantages are is something you will have to learn.

Below is all the information you are looking for!

What is product design?
Product Design Process: What is it really like?
What are the purposes of product design in business development?
4 advantages of incorporating this process into your business strategy
What is product design?
The definition of product design describes the process of imagining, creating, and iterating products that solve user problems or address specific needs in a given market.

The key to making such a process successful is to create an ideal buyer persona , this "fictional" subject for whom the product is created. In this way, designers try to solve potential problems for real people by using empathy and knowledge of the habits, behaviors, frustrations, requirements and desires of their potential customers.

Ideally, the execution of product design is so flawless that no one notices; users can intuitively use the product as needed because their needs were understood and their use anticipated early in the process.

But how does all this happen?
Good product design practices are woven throughout the entire product lifecycle. It is therefore essential to creating the initial user experience and offering, from pre-ideation target audience research through to concept development, prototyping and usability testing.

But it doesn’t end there, as the company plays an ongoing role in refining the customer experience and ensuring that additional functionality and capabilities are added in a seamless, detectable and non-disruptive manner. Brand consistency and evolution remain a core responsibility of product design through to the end of its lifecycle.

branding
These are the 2 types of product design
There are 2 types of product design that can be developed in order to create something, these are:

Creating a truly new product design means creating a different idea and a new prototype that has never existed before. Based on this research, it is an innovation in product design with a new and creative look.
Making changes to the initial object or service - this is often "easier". However, you need to be able to highlight the features of your own business, so it is not exactly the same as what is already on the market. Designs that are updated from those already on the market will work even better, both new products and variations that are on the market.
Product Design Process: What is it really like?
There is a three-pronged product design process, these are:

1. Analysis or observation
You observe your customers to understand their behavior and note things that are an obstacle in the purchasing process.

2. Concept or ideation
At this stage, several prototypes are created based on concepts – these are just ideas and when compared to each other in the holistic representations, some of the ideas will be better than the rest.

Pure creativity is involved in this step. This is what the R&D department does all the time.

3. Synthesis or implementation
Once you have finished a prototype product, you will launch it to market. If it is approved or has had the expected profitability, you can move on to the maximum production that you had planned to reach.

In other words, the idea is to enter the market with little to evaluate the receptivity of the target audience, and then begin mass production.

What are the purposes of product design in business development?
The existence of a design in the product aims to make every user of the product feel safe, comfortable and benefit when using the product.

Therefore, it will generate interactions between users and products, generally related to whether they feel comfortable, easy to use, solutions, advantages and an emotionally positive impact on the problem that is trying to be solved.

That said, the main goals of product design generally include:

quality production with a high sales value;
to create something that is trendy at the time and adapts to the needs of consumers;
to convert something into a product as economically as possible in the use of raw materials and costs without having to reduce the quality, the sales value of the quality and also the benefits of the product;
increase market share by targeting new segmentations.
The reason why product design is important
Product design is an important factor, but it is also sensitive for a company because there are a large number of very long procedures required to successfully create these products.

Ultimately, this will determine the success or failure of what is created in business circles, market share and the reputation of the company. So there are several factors associated with the success of implementing this concept.

Thus, it is also a process of forming and developing an effective and efficient idea both to improve what businesses have already created, and to achieve something new and efficient that appeals to their target audience.

Therefore, in the design stages of a product, it needs special treatment from the beginning, end and, it does not stop there, because, being a progressive work, it also seeks to create a new innovative design that remains in the future and in the minds of consumers effectively.

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4 advantages of incorporating this process into your business strategy
In general, the function and benefits of the design of goods or services are like the identity of the product itself and its guarantee to reach, maintain or increase its price.

So, is this concept good enough to implement in my company? Surely yes, and here you will see the arguments disguised as 4 advantages, on why it is indispensable for your business strategy:

I. You will provide a better customer experience
Consumers tend to look at a product based on the design screen, and this is a clear example of what Apple or Samsung do when launching their products, giving them an incredible visual and description of their use and functionality.

Due to a look at quality design, attractive appearances, ease of use and few limitations lead the consumer to conclude that the product is necessary to obtain quality.

II. It is a determinant of the success of the product
With the key factors that determine the success of a product, you will improve performance, efficiency and reduce cost and risk for the business in question.

III. Increase in sales ratio
To reach larger markets it is necessary to create innovative and creative designs, this is something that Content Marketing , Digital Marketing and Social Media have made very clear to us .

The reason is that a unique design would be a success factor for a product or service. It will certainly also affect sales and also increase the returns on investment for a business.

On the other hand, it also significantly improves sales with the help of CRM sales software. This system allows us to better manage the information we have about our clients and prospects, which will make us sell smarter, faster and more effectively and will increase the productivity of the sales team.

IV. Improving the quality of the company
A successful organization produces carefully produced products with optimal use of materials, reduced production costs and minimized waste.

The reality is that by carrying out the entire process in a methodical manner, the chances of error are reduced and, if this happens, the economic impact will not have a major impact on the company's finances and reputation.

It is no secret that Apple products have a very cool design, and it is all due to Steve Jobs' vision when founding the company, where he pointed out that the design had to be surprising.

If we add to this the quality and interoperability of their creations, you surely already know the rest of the story: Total success!