Spotify Ads: What it is and how it works

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What is Spotify Ads and how does it work?
The reason to start investing in advertising on Spotify is because it has one of the largest databases in the world with 286 million monthly active users and more than 141 million free users who listen to ads. In addition, according to data provided by Spotify itself, 91% of Generation Z users listen to digital audio streaming and 78% of Millennial users listen to digital audio streaming.

The explanation is simple, the reason is associated with the massive use they make of big data, being able to know each user more deeply and thanks to the creation of playlists for them it is possible to know the mood of a person, for example find out if they are sad or happy, in this case for a company that advertises it will be easier to create more effective interior designers service email database ads than on other online advertising platforms.

Like other advertising tools, it has its own platform that is designed for advertising called Spotify Ad Studio , it is not much different from a self-service advertising platform that allows companies and artists to freely advertise on the music streaming platform with the most active users in the world. In order to use the Spotify advertising tool, you need to have a Spotify account and follow the steps they indicate to be able to register, it will be essential to insert your VAT number or local equivalent tax identification number when registering in case you are in one of the following countries: United Kingdom, Spain, Australia, New Zealand or Mexico, you have already heard something about taxes and Spotify, right?

Spotify Ads Pricing
Advertising spend on Spotify has a minimum of $250 in the advertiser's local currency, so when creating a campaign it will be mandatory to spend that amount as a minimum. In addition to setting the minimum spend, it is also possible to set the maximum spend for the ad that you want to spend.

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As for the CPM price , it is usually $0.015-$0.025 per visit, an amount that is usually lower than the average price of an advertisement on Facebook Ads or Google Ads.

Types of Ads
Among the types of ads that can be created in Spotify Ads are:

Audio ads are ads that are integrated with the music the user is listening to and are available for both mobile and tablet, as well as for the web. In short, it is possible to add a link for the user to click and go to a destination page.
Spotify Audio Ads
Sponsored Sessions are ads that appear to users who have a freemium account, that is, a free account with limitations, after having listened to music without interruptions for a specific period of time, which is usually 30 minutes. This type of ad is seen as something positive, since it is the entry point for users into the free period.
Spotify Sponsored Session
Video Takeover are ads that are displayed during an active listening session when the user is browsing the catalog. The particularity of this ad is that it includes a customizable CTA where you can include a CTA or call to action .
Spotify Takeover Video
Sponsored Playlist is the type of ad that involves sponsoring an exclusive playlist so that your brand can reach more users. As for choosing the playlist that best suits your brand, Spotify's AI will tell you which ones are best for your case.
Spotify Sponsored Playlist
Overlay is a content that is displayed when a user re-enters the Spotify app. When displayed in full screen, it ensures that the user sees the ad in order to generate a greater impact on it.
Spotify Overlay
Homepage takeover is the ad that is displayed when the app is open and appears on the Spotify homepage. It is available for a period of 24 hours and is a clickable format.