Valentine's Day: Boost your sales with these marketing strategies

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Valentine's Day Marketing Strategies

Valentine's Day is fast approaching and you can't miss this opportunity to increase your business' sales. In this article, we share some marketing ideas and strategies that you can apply to have a successful Valentine's Day.

Why is Valentine's Day celebrated?
Did you know that Valentine's Day wasn't always overseas chinese in australia data to love? The Church originally established this celebration to commemorate one of its martyrs, whose identity is not entirely known. It is said that February 14 was chosen to coincide with a pagan festival called Lupercalia, which was dedicated to fertility.

The idea of ​​a patron saint of lovers only emerged in the Middle Ages. As for the custom of giving cards to your loved ones, this was born thanks to Esther Howland, an American artist and businesswoman who popularized the sale of romantic cards. Over the years, Valentine's Day became the most popular holiday celebrating love and friendship.

Valentine's Day, a great opportunity for business
This date generates a huge commercial movement worldwide. According to Hallmark , 145 million cards are exchanged on Valentine's Day. In this respect, only Christmas surpasses it.

In Chile, we are no strangers to this celebration. According to Google , 81% of Chileans usually celebrate this holiday, and of them, 97% plan to give a gift. The most common gift options are flowers, sweets, chocolates and handmade gifts. It should be noted that many people choose to go to the movies or the theater.

In recent years, jewelry sales have also increased for Valentine's Day. According to a study by Mastercard , from 2011 to 2021, Chile registered an increase of more than 2000% in sales in this category during this celebration.

Strategies to sell more on Valentine's Day
sell more on valentine's day

Valentine's Day is a date that can boost your sales, regardless of the sector you are in. Therefore, below, we share some strategies that will help you take advantage of this celebration.

1) Share Valentine's Day content on all your channels
Content is useful for many things, both to attract new customers and to generate greater interaction with your audience. A good way to achieve both is by publishing a guide with ideas for Valentine's Day gifts. Many people go to Google in search of ideas to surprise their loved ones and you can connect with them through good content, in which, in addition to giving them a hand, you can take advantage of the opportunity to promote your products or services.