benefits of using hashtags in your marketing strategy

[tongfkymm44]

These are clickable keywords that can be used to filter the topics or searches that the user wants at that moment. Thanks to the increase in use on social networks, their trend has been very favorable, to the point where many companies use them to increase visits to their profiles or traffic to their websites, optimize an action plan and create positioning on social networks.

For this reason, many companies are researching how to create a hashtag and choose to create their own corporate # , without spaces, creating a company seal and leaving a mark on each shared value content, as we do at #SEOCOM


Find out how to make a hashtag

The use of two elements is of vital importance: the symbol and the choice of the word.

Users who are interested in the topic will be able to search for it through hashtags. So it is important to make a good choice and take into account several key factors when creating a hashtag.

Key factors to consider when creating a hashtag

How to write a hashtag: you should use a keyword that is neither too short nor too long and that identifies us with our niche and sector. It should be valuable, understandable and simple, but also catchy!
Placement and distribution: To use this tool efficiently, we will distribute the chosen # on our website, blog, and social networks, thus ensuring that it is in the top of mind of users.
Content: The hashtag must be accompanied by quality content that is attractive to the user and generates interest in what we are showing.
Repetition: The chosen hashtag should be repeated if we have a long-term objective, such as:
Measuring results: It is very important to measure the efficiency of the # to know the geographic and demographic reach of our content, analyze user reactions and be able to monitor the impact.
Types of hashtags

1. # of companies

Also called corporate, business… Company hashtags are essential to give visibility to the brand on social networks and attract an audience through the keyword with the aim of creating positive trends. This is only possible when you want to learn how to succeed on social networks.

2. # of contents

In this case, content hashtags are related to the content being advertised in a post. These # improve the SEO strategy , since users will search through that keyword.

Grow with us!
3. # of events or campaigns

Very effective for achieving virality and diffusion . Event or campaign hashtags should be brief, original, and directly related to the event. Remember that you should implement it a few weeks before the event, and also after, so that it has a correct diffusion.

5. # virals

To use viral hashtags you need to be up to date on the latest news and trends that affect the content you want to post. So if you see a # related to your sector, niche or company , you can use it to increase visits to your content with the aim of generating impact.

6. # of places

Location hashtags are very useful for establishing close relationships with your local potential audience . They are a great help for local businesses and companies that have just been created and are not yet known.


The use of hashtags is a profitable opportunity to make a business shine and hotmail email database make it stand out 100% from other competitors, giving it an incalculable value and the possibility of entering the world of social networks, which is why it is important to know how to put a hashtag on Instagram, TikTok, Twitter and Facebook, among other social networks. We can say that the results obtained by using # are:

Increase visibility in search engines organically
Increase website traffic and subscribers
Promotes brand image and differentiation
Increase engagement with users
Create collaboration opportunities with influencers
Increase presence on social networks
Categorize content for your target audience
Boost networking
You have already seen the many uses that can be given to the hashtag in your marketing strategy. Now all that is left is for you to implement the advice we have given you, create positioning on social networks and see the impact you generate on your audiences. At SEOCOM Agency we can help you implement an appropriate strategy according to your objectives . Leave your comment on this post or contact us, we will advise you according to your budget.