8 Tips to Create Better Content for Your Target Audience

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Successful content marketing is all about creating quality content for your target audience.

Content that ranks well, drives traffic, converts, and contributes to the customer lifecycle.

Instead of spending hours trying to create your next viral article or video, focus on a more gradual approach that helps you create content that actually resonates with your target audience. Here are 8 tips to get you started on the right track.

1. Precisely identify your target audience
Even though this is a very basic concept, you'd be surprised how many marketers forget to consider their target audience.

Writing very general and vague content in the hope of attracting the attention of a large audience is not a recommended strategy.

It is preferable to target your content towards a specific category or, better yet, towards a subcategory of the same. The more specialized and technical your content is, the more likely you are to “target” consumers who are really interested in what you offer.

It's true that this will narrow your audience, as your content will only be of interest to a smaller group of readers. But that's the price you pay to target a very specific audience. And this strategy works. According to McKinsey, 72% of consumers say they want the brands they're customers of to know their interests and treat them as individuals . An effective way to achieve this is to segment your audience as much as possible and offer them highly relevant content.

You can also be more specific with your content by tailoring it to the stage of the marketing funnel that the customer is in . For some consumers who have never heard of your brand or product, the best content will be content that addresses their needs and shows them that you know them. Once the customer is further along in the funnel, you can offer content that familiarizes them with your brand and shows them why you offer the perfect solution to their problem.

2. Identify where your target audience is located
Once you've identified your target audience, you need to star vp communication officers email database t visiting the pages your readers visit to better understand their needs.

Behind the user data are real people, who visit pages other than yours, based on their needs, interests and preferences.

Fortunately, target audiences are often associated with specific keywords. You can find or contact other like-minded people in most places simply through these keywords or profiles.

Search LinkedIn, Facebook and other social media networks using your keywords and phrases. Identify communities, groups and conversations with a lot of activity, engagement and value.

Your users may be on forums like Reddit, Quora, or a combination of them. Use a social listening tool like Mention to monitor the most popular discussions and topics around your niche or brand.

In addition to social media, your audience also has their favorite websites on the open web, to which they spend a considerable amount of time. News, entertainment, sports and other editorial sections are even more popular among online users than social media . 75% of online readers trust ads on editorial sites, compared to 54% on social media.

Targeting audiences with native ads on the open web is an effective strategy to ensure that your landing pages and content are seen by the right people.