Those organizations that care about their reputation are now developing systems that make it possible to protect information about the consumer and minimize data leakage. The feeling of one's own security is of great value to every client.
Ensuring security is not the responsibility of marketers, but today this point is given special attention in business. A client who knows that his data will not fall into the hands of third parties is more willing to subscribe to services, order a demo version, etc.
Focus on protecting customer information
If you're looking to generate dentist database qualified leads next year, make it a point to upgrade your software to a level that allows you to protect against unauthorized access.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
5 directions of development of digital technologies
Digital Immune System
It is worth noting here that a business solution is not just a final product or service. It is a whole complex that can analyze vulnerabilities, test security systems. Artificial intelligence, automatic error correction (reboot, raising a new k8s cell, etc.) are often used for this. If the resource has a security certificate and CDN/DDoS protection, it will work properly.
An example of this business trend is the digital immune system: American Airlines. Here, constant testing is relevant, chaos engineering is used, and an advanced security system is designed to cope with increasing loads and solve emerging problems in the shortest possible time.
Applied observability
This term implies that a person begins to apply information immediately after receiving it. Within the trend, the task of business is to organize a pipeline between functions, services, infrastructure and high-quality input/output operations. In this way, the response delay will be significantly reduced. In some cases, it will be possible to predict the client's behavior.
Let's take Tesla as an example. Some car owners are offered special insurance, the terms of which depend on the individual behavior of the driver while driving. The manufacturer's experts are convinced that the better the driving skills, the higher the likelihood of saving