Campaigns with influencers: How to make paid advertising with their posts?

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Campaigns with influencers
The success of campaigns with influencers is a fact and we have already told you about it with examples of success stories . Now, can we boost the reach of these publications? Of course! Through paid collaborations and from the influencer's account. That is, instead of doing paid campaigns with the content you upload to your brand's account, you will do it with the publication that the influencer has made on their profile. How? Here we tell you the step by step:

Influencer marketing
First of all, you have to make the conditions clear with the influencer: the person or people you select for your campaign have to know and agree that your brand will use that content to carry out paid advertising. Ideally, they will have to sign a contract so that both parties have written down the conditions of the agreement and there is no doubt. Now:

How to post paid collaboration on Instagram: Step-by-step guide for the influencer
To start, you need to have a content creator page. It seems obvious, but if you work with micro or nano influencers, they may not have made the change from a “personal account” to a “professional account.” Once we have checked this, the steps will be:

Win customers!
Step 1: The first thing you need to do is SIGN UP from Settings > Creator Tools & Controls > Branded Content.

Campaigns with influencers

This is necessary so that the influencer is verified by Instagram and both parties healthtrax corporate email database can be sure that you will be able to sponsor their post.



Campaigns with influencers

Step 2: Request approval from brand partners. The influencer must request approval from your brand's Instagram or from the agency that manages your campaigns.

Campaigns with influencers

You will receive a notification asking you to approve the influencer's request.



Step 3: Once we have all the permissions, the influencer will go to publish the content as usual. But, before clicking on “share”, he must click on Advanced Settings > Add paid collaboration tag.

Campaigns with influencers

You will now see a list of accounts that can manage your content and you will select your brand or agency for this specific content. As shown in the second image, you will need to confirm that you have the “Allow brand partner to promote” option enabled.

Campaigns with influencers

Step 4: You will need the code for this post in order to sponsor it from the business manager of the brand or agency.



How to get an ad code? The influencer will have to:


Click the three dots in the top right corner of your post, story, or reel.



Click Collaboration Label and Partner Ads.



Activate the Get ad code with partner option.



The code will be displayed and you will need to tap Copy to save it to your clipboard or Share to send the code via direct message to your Instagram account


Now, with this code you can enter your business manager and by entering this code, it will recognize the influencer's content and you will be able to manage advertising without problems.



Marketing with influencers seems simple, but it is not. Choosing influencers that fit your brand, putting together contracts, managing people and even explaining the step-by-step process so that they can give you access to their content can be tedious.