3. Optimize ad creative and text

[Dimaeiya333]

The impact of an advertisement depends on two things: its appearance and its message.

The ad should speak directly to the needs and desires of the audience, so the messages must be clear and precise. Don't be afraid to use some persuasive writing tricks to grab attention.

And don't forget a strong call to action: there's no point in capturing their attention if it doesn't lead to conversion.

And now comes the fun part. You can experiment with different styles and content through A/B testing . This will help you find out what resonates best with your audience. Mix and match your images, words, and calls to action based on what you learn from testing. It’s kind of like a puzzle: find the right pieces that work, put them all together, and watch your campaign succeed.

4. Plan your bidding strategy
Strategic bidding comes down to two categories: automated or manual. The choice between one or the other depends on the type of campaign.

Automated bidding: Perfect for campaigns where efficiency and time savings are sought. Consider broad-reach campaigns, such as brand awareness campaigns.
Manual bidding: For precision campaigns, such as launching a niche product. You have more control, adjusting bids based on performance or market insights.
There are several bidding strategies you can try, including

Cost per click (CPC): You pay for each click. It is useful for driving traffic to your website. It focuses on attracting users who may be interested in your product or service, thus potentially improving ROAS.
Cost per impression (CPM): You pay for every thousand impressions (views) purchasing directors email database of your ad. This is effective for increasing visibility. It may not translate directly into conversions or revenue.
Cost per acquisition (CPA): Paid when a specific action is taken, such as a sale, registration, or form submission. It can help optimize spend by investing in actions that directly contribute to revenue.
If your goal is to maximize ROAS, we recommend a different strategy known as Outbrain Conversion Bidding . This is an automated strategy where you set bids with the specific goal of maximizing conversions. Using algorithms, it automatically adjusts your bids in real time to get you the highest number of conversions possible at a cost per conversion that fits your goals.

5. Allocate the budget wisely
When allocating budgets between different platforms such as Google Ads, Outbrain, Facebook and Instagram, keep the following steps in mind:

Analyze past performance: Look at your past campaigns. Which platforms were successful? Invest more in what has already worked.
Consider the platform's strengths: Think about where your audience hangs out the most. Do you have a young audience? Instagram may be the best choice. If your goal is to attract people who spend time on their favorite news, sports, and entertainment sites on the open web, then Outbrain ads are a good choice.
Test and adjust: Don’t limit yourself to just one platform. Spread out your budget. This way, you can make adjustments on the fly based on what’s working well.
Take advantage of platform-specific features: For example, Outbrain’s interest targeting allows you to target audiences based on topics and pages they typically visit. It’s a great way to expand your reach while targeting relevant users.
Monitor and reallocate: Keep a close eye on how things are going and reallocate your budget to the platforms that are delivering the best returns. Be flexible and get the most out of your ad spend. Keep testing and optimizing, and you’ll find the sweet spot for your campaigns.