What is an SEO Audit and why is it so important?

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An SEO audit is a comprehensive analysis that evaluates a website to identify strengths, weaknesses, and areas for improvement in terms of search engine optimization (SEO). The main goal is to improve the visibility of the site in organic search results, increasing traffic and ultimately improving conversion and overall website performance, for this reason, we will look for all the flaws and improvements on our website . In the end, as the name suggests, we are auditing the work that has been done on the website, to determine what we should change so that Google understands our website better.

Although an SEO audit should not include the SEO strategy, since we are only auditing, at SEOCOM.Agency we work on the audit and the SEO strategy together, and the reason is simple: we see no point in working on an audit where we are going to question the entire web project, the architecture, the content, the linking, etc., without having an SEO Strategy that defines the why of things.

Improve your SEO!
The SEO strategy must be accompanied by a work process in which all the factors necessary to work on the project are taken into account, such as:

Implementation time per task: it is necessary to have a time plan for each task in order to meet the objectives in the defined times.
Responsible for each task. Here it is important to define who will be in charge of executing each part of the strategy. Since depending on who is in charge of its execution, we will have more or less time to do what is our responsibility.
Prioritizing tasks: Setting priorities is key, especially at the beginning of the project. Finding the Quick-wins will allow us to work on the points that will give us the most results at the lowest cost.
Work calendar: Once we have everything defined, we move on to creating a gmx email database list work calendar in which we define what will be worked on throughout the duration of the project.

Recommended tools for doing an SEO audit
There are a multitude of tools that can be used to analyze websites, here we will mainly list those that we will mention throughout the article.

Screaming Frog



It is a tool that crawls websites in a similar way to a search engine crawler and gives us a large amount of information about all the URLs it is able to crawl. It is a fairly advanced tool, although for basic use it is not excessively complicated to use.
Google Search Console



It is a tool from Google itself, it provides us with a lot of information on everything related to the organic channel and a lot of useful information on a technical level.
Google Analytics



It provides us with all the information about users and their behavior throughout our website. Statistical data of all kinds that will help us to understand the status of our website and the behavior of our users.
Ahrefs



Multi-purpose tool for practically everything related to SEO. It is especially known for being the best tool for working on Off Page and link profile. But it is an excellent tool for tracking the status of the project, keywords, best URLs
Sistrix



Measure the impact of your SEO strategy with this multi-functional and feature-rich tool.
Contentking


Monitor the status of your website in real time with this great tool. Contentking is one of the few tools that analyzes your website 24/7.
Semrush



Another leading SEO tool in the market to control the marketing and visibility of your project.
SE Ranking SE Ranking monitors rankings, analyzes the competition, performs SEO audits, manages keywords and generates detailed reports to optimize your digital strategy.
Is it worth doing an SEO Audit?

If you want to have your website optimized to rank on Google, an SEO Audit should be an almost obligatory action. However, it is a task that must be carried out periodically to have constant control of the evolution of the project.

Who should perform an Audit?

In our post we give you the necessary tools to carry out a basic audit. Another alternative is to hire an agency that is an expert in this type of analysis, which can go into more detailed aspects that other people with less experience cannot reach.

What are the main factors that we should analyze?

In our article, we have divided our checklist of tasks into two parts. One block that includes all the On-page SEO aspects that we can control internally, and another Off-page SEO block, which depends on external sites.