The power of data in healthcare: improving experience and reducing costs

[shukla7789]

Discover the power of data in healthcare through concrete examples that increase efficiency, reduce costs and fraud, and improve the doctor-patient experience.
Big data continues to change the way we approach a wide range of fields, from sales to human resources, to medicine and healthcare. The amount of data accumulated by the various sectors of medicine is vast, from electronic health records of diseases and their causes, to patient portals, payer records, medical staff schedules, and web search engines, among others.

Let's look at some examples and trends of the potential of data in the healthcare area.


In recent years, machine learning applied to health instagram database has been key to dealing with an event that impacted the world: the COVID-19 pandemic. The analysis of large volumes of data has made it possible, for example, to obtain information on monitoring, detection, diagnosis and treatment of diseases associated with the virus and on the characteristics of patients with long-term COVID .



HubSpot BLOG

According to a survey, 88% of people were willing to use wearable technology to measure and track their vital signs and 47% of patients with chronic diseases and 37% of patients without chronic diseases consider sharing their health information with research organizations.

Source: National Library of Medicine




Big Data use cases in healthcare
The healthcare sector is changing very rapidly thanks to the engine of transformation. Technology, innovations and the use of data have benefits for patients, doctors and the ecosystem in general.

Below are 4 use cases:

Predictive analytics that enable early diagnosis and greater personalization of treatments : outcomes improve when the volume of information gathered on each patient is also leveraged to achieve a 360-degree view of the patient .

In addition to the level of detail that new data discovery techniques enable, the potential for exchanging patient information between clinical centers around the world must be taken into account. Additionally, they speed up diagnosis, make it possible to optimize patient outcomes and reduce costs.


HubSpot BLOG 2


You may be interested in continuing reading
Digital transformation in health: benefits and business opportunities






Fraud reduction and abuse prevention : The cost of fraud, waste and abuse in the healthcare industry is a key factor in the expansion of healthcare costs in many countries. The use of Big Data makes it possible to prevent these types of situations and avoid them before they have consequences.