In the online store settings, you can specify the email addresses of responsible employees to send them notifications about completed orders. This helps to respond in time to the customer's desire to make a purchase. Also, the order confirmation is sent to the buyer's email. The text may contain the terms of delivery of the goods and other details. An example letter looks like this: "Alexander, thank you for your order! It is already being prepared for shipment. To clarify the details and a convenient delivery time, our manager will contact you within an hour." It is advisable to provide the buyer with the most detailed information about this order. If payment is made upon receipt, this process must also be described in the message.
Offering several methods of calculation
Customers should be provided instagram database with payment options to make the purchase process as easy as possible (e.g. cash on delivery, bank card, electronic money). Payments directly on the website are usually set up through the services Robokassa, PayPal, PayOnline, Yandex.Kassa, LiqPay.
Updating the range of products
The goods of the online store must be presented in their real state, including their availability, current prices, and model varieties. To change information on several items at once, it is recommended to use the CSV file upload and mass editing in the editor. This way, names, descriptions, prices, current discounts, and availability in stock are quickly updated. The changed data is promptly uploaded back to the site, and the information in the catalog changes automatically.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
B2B sales tools
White papers
White paper is actually a methodological guide to rid the target client of his main problem with the help of the promoted product. Such a guide, if executed correctly, should position the product or service for the potential buyer, providing him with useful information. It creates in the eyes of the client the image of the seller as an expert in his field and thereby increases the conversion of sales.
Contextual advertising
It is distinguished, among other things, by its rather high cost. However, the costs of conducting an advertising campaign will pay off, since the search engines themselves are interested in attracting the target audience and contribute to this in every possible way. Contextual advertising shows itself to be most effective in promoting expensive products. In order to properly set up such a campaign, it is necessary first of all to select narrow queries in search engines that most accurately correspond to a specific product. Otherwise, the advertiser will have to pay for a large number of irrelevant transitions.
SEO
Website promotion in search engines can also be considered an effective B2B sales tool. At the same time, optimizers strive to place the relevant resource as high as possible in the browser search results.
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It is important to ensure that the semantic core of the site corresponds to the company's products. To do this, you can use the services of a promotion specialist. The optimizer will ensure the necessary uniqueness of the content, make it as relevant as possible and show visitors the company's expertise. The content of the web resource must be updated periodically so that information about the product is always up-to-date.
To increase sales in the B2B sector, on-site marketing tools are used that are aimed at obtaining contact information of target clients. For example, visitors are offered a subscription to a thematic newsletter. This is also implemented through a request form for a return call from a manager for a consultation.