Why it’s important: We’ve seen how relying

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Solely on Google can backfire, especially with the rise of AI overviews and updates like the Helpful Content Update. To adapt, brands must create content that AI struggles to replicate—think original research, expert insights, and detailed bottom-funnel content. At the same time, producing native, platform-specific content builds E-E-A-T (expertise, experience, authority, and trustworthiness) while creating diverse paths for discovery. How to implement: Invest in your website: Focus on original, high-value content that answers bottom-funnel questions and drives conversions.


Get strategic with platforms: Avoid blanket re israel email list purposing and create content designed for each platform’s strengths. Multimedia is the future of SEO 18. Multimedia content will redefine SEO success A.Lee Judge believes multimedia is the future of content marketing success in 2025 A. Lee Judge —Co-Founder Content Monsta Prediction: In 2025, businesses will recognize that SEO content is more than text as search engines improve multimodal video understanding and generative AI highlights diverse content formats. Why it’s important: Search engines are increasingly intelligent in analyzing video and audio content, making these formats essential for SEO.




Improved metadata extraction will enhance the discoverability of embedded video, while short-form videos will evolve from social-only assets to a core business strategy. To stay competitive, brands must integrate video into cornerstone content and rethink how multimedia supports their SEO goals. How to implement: Create multimedia content: Focus on videos and podcasts to diversify and strengthen your content offerings. Strategically embed video: Incorporate videos into cornerstone pages and articles rather than limiting them to platforms like YouTube.