Image for Picard: A conversational experience to boost customer engagement on RCS
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Like many brands that have decided this year to test the taiwan contact number strong activation potential of RCS messages with their French consumers, Picard wanted to compare the RCS format with that of conversational Rich for one of its most important campaigns of the year: the Christmas campaign!
Goals
French households' Christmas preparations thanks to a unique experience
Picard generates 25% of its annual turnover during the holiday season. Beyond the economic importance of the period, this period represents above all an ideal time to recruit and retain new consumers by offering them product innovations, and through a privileged customer relationship.
Picard therefore wanted to innovate in its communication too! This with the sole aim of supporting its customers to offer them ever more services and inspiration. Indeed, there are so many things to think about as the holidays approach: gifts, decorating the tree and especially the meal!
This operation therefore aims to establish their position as a brand recognized as “the favorite of the French” (OC&C, 2021) while contributing to the increase in turnover during this crucial period.
Nespresso: RCS at the service of cross-selling
Image for Nespresso: RCS at the service of cross-selling
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Nespresso, the famous brand of the Nestlé group, whose specialty is the sale of quality coffee capsules, needs no introduction. To highlight one of its products, the brand called on Sinch to create a dedicated campaign.
RCS interactivity at the service of a good cup of coffee
Jamaica Blue Mountain is an exceptional coffee sold in very small quantities. As a coffee expert, Nespresso wanted to present the particularities of this very special coffee in a different way. Sinch th