When to start Black Friday campaigns?

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For example, e-commerce giants such as Amazon have already announced that their “Black Friday Week” will begin on November 17 and run until November 27 , demonstrating the effectiveness of a strategy that expands the shopping period and offers consumers more opportunities to purchase products at competitive prices.

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The reality of this great event is that, in recent years, it has been distorted from what it really was. It started as an event that was held only on Fridays or at most until Sunday. Over time, and as we see in the previous example, the practice changed and today everyone announces discounts for a whole week in November or even the whole month, which is called “black month”.

Table of Contents
Key Strategies for Black Friday
Additional recommendations for successful campaigns
Conclusion
Key Strategies for Black Friday
Build Anticipation: Starting off with pre-Black Friday deals builds anticipation and electrical contractors email lists helps attract customers looking to get their holiday shopping done early. This approach has proven successful in extending sales and improving shopping planning for both consumers and businesses. It provides a huge advantage and opportunity over competitors because given the timing, if a competitor isn't offering discounted prices, the customer will opt for your alternative.
Staggered Communication: A communication strategy that progressively increases the intensity of promotions as Black Friday approaches is effective in maintaining interest and maximizing conversions. From initial teasers to exclusive discounts in the days leading up to the event, this tactic ensures that consumers are engaged throughout the process. Another good strategy is to generate customer attention by using timers so that they know when exclusive discounts are going to be launched.
Segmentation and Personalization: Leveraging customer behavior and preference data allows you to create personalized campaigns, significantly increasing conversion rates. Recommendations and offers targeted to specific segments foster a stronger connection with the customer and improve results. You can also include exclusive early access to customers who sign up or register with your brand, increasing sales and customer loyalty.
Logistical preparation: Before launching any campaign, it is essential that the technological infrastructure and distribution channels are prepared to handle an increase in demand. This includes optimizing website capacity, ensuring stock availability, and coordinating with logistics teams to avoid delivery delays. This point is very important since any delay or failure in the products will have a direct impact on our brand and will cause the customer to return the product and turn to a competitor.
Additional recommendations for successful campaigns
Trend Analysis: Reviewing the results of previous campaigns and staying abreast of current market trends provides valuable insights for planning effective strategies.
Digital Channel Optimization: Ensuring your website is SEO- optimized and SEM campaigns are relevant to Black Friday can increase visibility and attract more qualified traffic.
Detailed measurement: Check that the entire site is measuring correctly and that all tracking events are set up correctly so as not to lose any relevant data. It is very important to analyze before, during and after Black Friday to see opportunities for improvement and efficiency.
Real-time monitoring: Having tools that allow you to analyze campaign performance in real time is crucial to making quick adjustments and maximizing performance.