Other aspects to take into account
Conducting a prior study of the type of client we want to target.
Determine what you want to communicate in your marketing strategy.
Creation and development of a media plan.
Timing with the actions and deadlines that will be carried out to meet the proposed objectives.
How should you develop a “commoditized” marketing indian email database strategy to be successful with your products and services?
To carry out a commodities strategy, the first thing you need to be clear about is how you are going to differentiate yourself from the hundreds of advertisements and brands present today that:
They compete at the same time for that market segment.
They compete in the same media.
They compete with the same resources (online advertising on the display network, 30 seconds on television or radio, the same promotional actions at the point of sale , etc.).
Many times, there is a tendency to think that the first thing to determine and the most important thing in a commodity marketing strategy is the study of the client, determining what you want to communicate, the implementation of a media plan, the timing or deadlines planned for the different proposed objectives, etc., but differentiation and acquisition are essential issues for this type of strategy to be effective, as I have already indicated previously.
They must contain success stories and/or use options such as storytelling around the product/service to make it stand out.
Offer advice, tricks and tips that you consider relevant and useful to seek that important differentiation and for the user/client to read, see and/or listen to you above the rest of the competing brands.
Some examples of commodity marketing techniques that you can apply to your business are as follows: