Share performance metrics with influencers

[phonenumber]

According to a Q3 2023 Sprout Pulse Survey, almost half (45%) of brands always share performance results from influencer partnerships with influencers, while another 48% sometimes do.

Just like brands, influencers are keen to review and british indian ocean territory b2b leads analyze their engagement metrics, follower growth and link traffic. By sharing metrics from their efforts on your owned channels, you can help them continue to refine the content they create for your brand, build trust and collaboration, and maximize your ROI.

Continue investing in your own organic strategy
The Influencer Marketing Report found that 93% of influencers agree the quality of a brand’s existing social content impacts whether they agree to partner. Just as you look to their content for signs of quality and genuine community engagement, they will do the same to your brand.

Influencer collaborations aren’t an antidote for teams who underinvest in their organic social strategy. Instead, it should complement and amplify your existing efforts.

Build positive relationships with influencers and their fandoms
Consumers are emotionally invested in parasocial influencer relationships. When your brand establishes positive, long-term influencer collaborations, you can tap into these relationships and turn influencers’ fans into customers.

Doing so protects your brand from the liability of working with influencers on mismatched, one-off activations. Which can backfire on your social performance and brand reputation.

Looking for more insight into what influencers want from brand partnerships? Check out The 2024 Influencer Marketing Report: In Influencers We Trust.