4. Brand perception and reputation

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3. Target audiences
Target audiences reveal a variety of attributes or socioeconomic factors currently singled out by other companies in your sector. These might include age, gender, income bracket, hobbies and interests and other traits. These factors will also differ substantially depending on whether you’re a B2B or B2C company.

Target audience insights can be invaluable data for bhutan b2b leads your marketing strategies. For starters, a better understanding of your competitor’s target markets helps you define your target personas, and create outbound and inbound marketing campaigns that cater to them specifically.

These insights also determine how your company is positioned and how you can uniquely appeal to your target personas to garner a larger market share. Or, they might surface a target audience you hadn’t considered before, revealing a new opportunity to expand your brand’s reach.

Insights relating to a brand’s perception and reputation are similar to analyzing competitive positioning. The main difference is that instead of analyzing from the perspective of the company itself and its marketing efforts, you’re analyzing how its target market reacts.

Famous car brands are a great example of how important perception and reputation can be. All cars perform the same basic function and are expensive investments. However, their brand’s perception and reputation help them to create and maintain their market niche.

Mercedes-Benz, for example, is perceived as a luxury, reliable brand with both legacy and forward-thinking design, which is supported by its positioning. Meanwhile, Tesla is also a luxury brand but is perceived differently due to its relative newness as a company and its focus on electric vehicles (EVs) and advanced technology.