Building a Content Calendar for Inbound Lead Generation

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However, your email marketing goals might be . To:expand brand awarenessnurture leadsincrease website trafficgrow your email listwith non-monetary goals, you’ll calculate the email . Roi by looking at metrics such as the open rate, click rate, bounce rate, and . New recipients.It’ll be harder to pinpoint an exact roi but it’s still helpful to select .

Your key metrics, define a base number, and compare the results to that number to . Analyze whether you’re moving closer or further away from your desired outcome.To calculate your monetary . Email south korea telegram database goals, you’ll get the roi by summing up everything you earned from email and . Deducting all the costs you spent on it.

Then, divide that number by the total . Email cost.‍ roi of email marketing calculationroi = (total revenue from email - total cost . Of email) / total cost of emailcalculating your email revenueto calculate the total monetary gains . Of your email marketing campaigns, you’ll want to track:email campaign revenue: if your email tool .