The advantage of LINE Performance Advertising (LAP) is that it can be combined with LINE official account data to conduct cross-product precision marketing (Cross Targeting), and the two tools can be used in conjunction with each other. The attack can expand the business and reach new customers, and the defense can be combined with the operation of the LINE official account to meet the needs of subsequent business members.
1. Things to prepare before launching LINE performance-based ads
Before starting to launch LINE performance-based advertising, merchants can first take stock of the following information:
Create a LAP advertising account
Products and Services
A website that introduces products and services in detail (clear flow process belgium phone number data and smooth ordering mechanism)
Eye-catching creative
Estimated advertising budget
If you already have the above information, congratulations, you are ready to start placing LAP performance-based ads. But don’t be impatient. It is recommended that you read the follow-up articles first, check the relevant settings and marketing operation logic before starting to launch, so that you can get twice the result with half the effort.
2. Understand the LINE TAG function
LINE Tag is the tracking code in LAP advertising. It is as important as the human brain and is responsible for recording all the behaviors of visitors after entering the website. The functions are the same as most advertising tracking codes, which are divided into "basic program code" and "conversion code/custom event code". For installation methods and operations, please refer to official information . At present, many store opening platforms have gradually supported the one-click installation function. Before advertising starts, please make sure that the LINE Tag has been correctly installed on the website. You can check it through the Google Chrome plug-in LINE Tag Helper. LINE Tag Helper download.