Don't forget to always provide useful information

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Information such as the number of messages opened, the number of clicks, which users interact, from which devices or how much time they spend with your brand is essential to maintain a better relationship with your subscribers and be able to offer them what they really need. 6.- Improve your customers' loyalty loyalty techniques Another advantage of filtering your subscribers is that you can increase customer loyalty. If you use the data provided by digital marketing platforms and offer valuable products, you will have the option of creating a loyal relationship. Providing added value and offering what they are really looking for is your weapon for achieving conversions and sales. This way, you will have subscribers who maintain greater loyalty to your brand. And if, in addition to generating useful content, you reward their loyalty, even better. If you know what they like and it's giving you good results, why not reward them? It's an option to keep them close to your brand.


Reward your users with discount coupons, promotional gambling email list codes, 2×1 deals or even giving away products for their birthdays. Find any excuse to reward them and they will continue to treat your brand well. 7.- Helps build community generate community One of the advantages of filtering your subscribers is knowing the people who are loyal to your brand. It is a way of understanding the tastes of users and then giving them what they like the most. That is why it is important to take them into account when launching new products or conducting surveys about your company. They will appreciate feeling important and you will have invaluable information. You can have a VIP group with people who love your brand and create a unity with them. Let them know that they are part of the family and interact with them with assurances.