If your product is available throughout the year, such as soda crackers , for example , I suggest that you start by analyzing who will buy it and when. For example, when I was analyzing the product, I found that as long as it is close to the first day of the new year and the Fifteen, the performance of soda biscuits will improve. If I look at the buyer profile and use LINE to talk to consumers, I will find that many people buy because they want to say goodbye. The age of the buyers is relatively high. I am thinking about how to improve these groups. purchase rate and exposure rate. At this time, I adopt the method of channel cooperation. I cooperate with Lukang Tianhou Palace to produce products and expose them to my customer base, thereby increasing the exposure. Therefore, I can also use cross-industry cooperation during the off-season. way to find exposure without advertising.
4. Develop new products
The off-season is the best time for research and development. We have a customer who sells cakes. However, since the off-peak and peak seasons are very obvious, Mother's Day is the main peak season, and the turnover bahamas phone number data is lower at other times. Later, it was recommended to launch seasonal products during the off-season, because cake delivery is Frozen distribution has high transportation costs. Later, we recommended that customers launch strawberry cans that can be delivered at room temperature in winter and mango cans in summer, which will also increase profits in the off-season. This is also what we can do in the off-season.
5. Find partners or directions for cooperation in the off-season
Each industry will have different off-peak and peak seasons. When we are in the off-season, we can find products that are currently in peak season to match. The more common ones are ice products and burnt grass jelly. Those selling hot products in winter and ice products in summer. It is also common to combine ginger duck with car washes. Ginger duck is sold in winter, and at other times it is sold in car washes or ice cream shops. These are all directions you can refer to. Recently, there has also been a case of selling Wendan. The peak season is around the Mid-Autumn Festival every year, but there are no sales opportunities at other times. In the past few years, we have organized a pomelo flower road race and made many related processed products to enhance the continuity of the product. And create more possible sales opportunities, and even cooperate with supermarkets, where you can buy Wendan. This is also a way to increase exposure.