4 companies that built—or won back—brand trust through social media

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Building brand trust is a long game. One that helps companies survive the start-up phase, transcend point-in-time crises and shake up their industry standing. Here are four examples of brands who have established trust with their audience (and beyond), and takeaways from their strategies you can use to follow in their footsteps.

Abercrombie
Once an exclusive 1990s and early noughties mall brand, the mexico b2b leads retailer became less influential (and somewhat forgotten) in the 2010s due to a series of scandals and growing irrelevance. But, thanks to some expert rebranding and building back brand trust, Abercrombie is now a favorite of Millennials and Gen Z.

An Instagram carousel from Abercrombie about their newest dresses featuring models of various races and sizes.

How they did it: The brand invested more attention into the quality of their products and the values of their audience. The imagery they use in their content is no longer the hypersexualized shirtless models of yore. Instead, their models represent a diverse range of skin color and sizes, and often have trusted followings of their own.

Follow Abercrombie’s lead by doubling down on your product quality and examining where your brand values fall short of audience expectations.