It is a peer-to-peer business model that provides a platform where consumers interact directly with each other.
Examples of platforms: BTC, Zuckerberg's social network, Binance, Napster.
What is the advantage? - When contacting without intermediaries, there is always a risk for each party: the seller may not fulfill the obligation to deliver the goods, and the buyer - to pay for them. The P2P platform eliminates these possibilities by acting as a guarantor of the transaction. To this end, it provides payment processing services and provides information on the reliability of the parties.
B2P (Business – Partners)
A company whose activities business owner database were previously built on the B2B or B2C models can move into this segment. B2P is focused on a specific consumer making decisions, or an entire team representing the B2B purchasing committee. In order for the business transition to a new model to be successful and effective, several principles should be followed:
take into account the needs of those responsible for making business decisions;
be able to see the consumers behind the business client;
transmit the necessary information using the online activity of clients.
Examples of the B2P model include Dell Computers, which allows its customers to assemble their own computers from selected components. Nike offers customers the unique opportunity to customize their Air Force One sneakers to their own preferences.
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C2B (Consumer – Business)
Working in e-commerce in the C2B segment allows you to conduct a transaction on terms that are beneficial to both parties. Thus, the seller wins in price, and the buyer gets an advantage, which consists of fairly flexible payment terms.
This model can be contrasted with the traditional one, since in this case it is the end consumer who acts as the seller, and the company becomes the client, choosing the product whose cost suits it to a greater extent. If the contractor agrees to cooperate, the transaction can be considered completed.
As an example, we can consider the Kwork or Profi platforms.
B2G (Business – Government)
In this model, the seller is a company and the buyer is a government agency. In this type of e-commerce, a business participates in a tender announced by a department or administration.
Let's say the Ministry of Internal Affairs opens an e-auction for the purchase of official vehicles and places a tender on a specialized platform. A company wishing to make deliveries submits an application for participation in accordance with the agreed conditions.
G2C (Government to Consumer)
The government-to-citizens model is a type of e-commerce in which one of the parties is also a government agency. The goal is to provide consumers with access to information through online services (FTS, State Services, etc.). The platforms provide various options: making an appointment with a doctor, paying taxes or fines, processing documents, filing applications, and other services.
The G2C model should not be characterized as exclusively commercial, but also as informational.
G2G (Government – Government)
Regulation of electronic commerce between government agencies and structures is carried out on special closed platforms, to which third parties have no access.