I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every investor database manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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7 principles of doing business
Goal setting
This is the most important condition for doing business. Based on the identified goals, an individual strategy for the company's development should be developed. A major Canadian entrepreneur and writer, Brian Tracy, advises defining 10 tasks every day. In his opinion, this will help achieve success. You must clearly understand where the business is heading.
Goals can be formulated using the SMART method. For example, attract 10 new customers in 3 months who will become regular customers. Plan all stages of achieving the set goal. Alternatively, you can place contextual advertising that will attract a small number of customers.
Designing a budgeting system
Source: shutterstock.com
Or offer your premises to organizers of seminars, educational courses and trainings. This method is more difficult, but more effective, as you will be able to earn more income and advertise your enterprise well (event organizers will indicate the address of your company to invite guests). If the business is at the initial stage of development, then such a PR move will be very useful. However, no matter what methods of achieving the result you choose, you should clearly define the goal. In addition, it should be divided into several problems and subtasks. This will allow you to always maintain a focus when developing your business.
Delegation
At the initial stage of development, an entrepreneur is forced to perform many different tasks, which make up the lion's share of all work. But to increase efficiency, you should delegate your responsibilities to professionals or use outsourcing. This is the most important rule of doing business. Unfortunately, you will not be able to become an expert in all areas of activity. Therefore, you should not save on employees, since otherwise you can face a variety of problems. For example, if you do not attract contractors who use contextual advertising, then you will most likely waste your PR budget.