Why executive summaries matter to your social reporting strategy

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P.S. If you want to fast-track report setup, use our social media scorecard template. Fill it in with your own data for a C-suite ready overview of your brand health and social strategy.

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To most social marketers, metrics like jamaica b2b leads impressions, engagements, conversions and clicks require little to no explanation. These are the numbers you probably already monitor regularly to measure your social performance and identify areas for improvement.

While these metrics may make complete sense to you and your team, things like follower count and reach are as good as gibberish to an executive unfamiliar with the nuances of your social strategy. If they can’t see the impact of social on business goals, how can they see the value in social at all?

A strong executive summary bridges knowledge gaps at the executive level by translating raw data into a concise narrative that can resonate with leaders—including C-suite executives. It makes your insights and recommendations more accessible, increasing the likelihood that stakeholders will engage with and act upon the information provided.

At first, you might think of social media executive summaries as just another task for your to do list. However, when you look at the bigger picture, you’ll see it’s a little task that can save a lot of time. Here’s how: