What is customer-centric marketing?

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Brand A features illustrations of babies and families across their marketing channels. They tout their ingredients, showcase their varieties for different dietary needs, and occasionally comarket with other baby brands.

Brand B highlights real babies and caregivers across their honduras b2b leads channels, including video testimonials and user-generated content. They encourage customers to register for their newsletter to receive regular educational tips about feeding, and reminders for when your baby might be ready to move up (or down) in formula intake. They partner with respected pediatrician influencers who many new parents already follow.

Are you already buying stock in Brand B? If so, that’s the power of customer-centric marketing.

Keep reading to learn why it’s the key to increasing brand loyalty, which (real) companies are getting it right and how to build a customer-first strategy.

Customer-centric marketing means putting the customer at the forefront of every interaction your brand has with them—before and after they purchase. Your customers’ specific needs, concerns and affinities should be the starting point for any new promotion, improvement or change you make.

In practice, this means actively gathering intel on your customer through surveys or social listening, analyzing that data and proactively giving your customer what they want, or what they don’t yet know they want. Prospective customers should see themselves reflected in your brand before they even buy from you—and current customers should be such fierce advocates, they’d never think about switching.