Reactive marketing strategies

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This shows how empathy-driven, proactive marketing is pivotal within your overall marketing to maintain brand engagement–even if you’re an established brand like Adidas.

The difference between haiti b2b leads proactive vs. reactive marketing strategies
A strong marketing strategy includes proactive and reactive marketing tactics to address both long-term and short-term goals. Here are the key differences between them.

Reactive marketing is about responding to immediate customer concerns, such as addressing customer care complaints.
It’s a passive marketing approach where customers initiate contact with a brand, for example, to enquire about products or pricing.
Reactive marketing doesn’t require planning or additional investment of time and resources as it’s not hinged on competitor behavior and involves responding to customer needs as they arise.
Proactive marketing strategies
Proactive marketing is a forward-thinking approach built on anticipated market demands to supply a solution, such as expanding a product portfolio based on emerging market trends.
It requires a brand to make the first move and reach out to customers and prospects, rather than waiting for the target audience to approach them.
Proactive marketing involves long-term planning with a focus on long-term goals. It relies on a thorough strengths, weaknesses, opportunities and threats (SWOT) analysis of the brand and its competitors.
Netflix is a great example of proactive marketing. It uses AI-driven algorithms to analyze users’ viewing habits and engagement rates to search for patterns to inform the kind of content to produce and market in different regions.