Here is the good news: for 91% of your potential customers, the very next step they take after reading reviews will land them in spaces you own. 51% will head to your website, which you fully control, 27% will visit your place of business, which you also fully control, and 13% will contact you, and it's you who control your phone and text lines, your email, forms, and live chat. Apart from the 8% that will move from reviews to the profiles you rent on social media platforms, management of customer experiences is almost all on your side and in your house.
Barring mishaps like your website being infected with malware, taiwan business email list a temporary closure of your premises due to illness, or a power outage bringing down your phone lines, it turns out that you remain in charge of key customer/brand experiences during nearly all of the post-review consumer journey. Great news, indeed! But it carries some big responsibilities with it. Converting on the next step after reviews The wide funnel begins to narrow as consumers transition from reading reviews to their next steps.
from their next actions depends on having the right welcome in place in all three of these spaces: The local business website Whether customers click from the review profile to your website homepage, or to a landing page your listing is linked to, prepare this welcome for them: An accessible, secure, technically-clean, optimized website housing the multi-media content and features the customer needs to take their next steps towards a transaction. Highly visible information on every way in which the customer can contact and visit you, including phone, text, chat, messaging, email, forms, hours of operation, maps, and written directions.