What are conversion funnels in SEO?

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Understanding the nature and functioning of conversion funnels, also known as "purchase funnels" in SEO , is essential to direct the search engine positioning strategy according to the phase in which the user is located in the purchasing process. This concept is extremely relevant in the field of digital marketing, since a better use of conversion funnels significantly increases the probability that the user will perform the desired action.What are conversion funnels in SEO?

But first let's get to know each of the protagonists of this article.

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1 What is SEO or Search Engine Optimization?
2 What is a conversion funnel?
3 Phases of the conversion funnel
4 What are conversion funnels in SEO?
5 Types of SEO Conversion Funnels
6 SEO Funnels and the Customer Journey
7 Content Creation According to the Funnel Stage in SEO
What is SEO or Search Engine Optimization?
SEO, short for "Search Engine Optimization," is the process of improving a website's visibility in organic search engine results . It's important to note that SEO refers to unpaid results, as opposed to SEM or "Search Engine Marketing," which involves paying for ads to rank high for specific searches. To illustrate, SEO is like finding free parking near your destination, while SEM involves paying for a parking space.

SEO has evolved significantly over time in the field of online marketing. In the early days, SEO strategies were simple and based on repeating certain keywords. Today, greater importance is placed on user experience.What are conversion funnels in SEO?

Within the world of SEO, several essential concepts and techniques are considered:

SEO Consultant : Professionals who advise, assist and develop ceo email database search engine positioning strategies.
Organic or natural positioning: Content strategy that seeks to achieve the first organic positions in search results.
SEO Analysis: Evaluating data related to SEO positioning to improve and optimize content in real time.
SEO positioning or web positioning: Terms that are used interchangeably with organic or natural positioning. They involve various techniques to achieve this objective.
Search Engine Optimization: The process of achieving high rankings in search engines, known as SERP.
Mobile First Indexing: Google uses the mobile version of a website to compile search results.
SEO Marketing: Marketing techniques focused on improving organic positioning in search engines.
SEO strategy: Planning the techniques used to improve web positioning.
Guest Blogging: Guest blog posts by authors to add value and relevance, especially if they are prominent figures in the industry.
Link Building: Strategy that seeks to obtain inbound links to our website.
Blackhat SEO: SEO techniques that are penalized by search engines.
Whitehat SEO: Ethical and search engine-endorsed SEO techniques that promote a healthy and sustainable long-term approach.
SEO Agency: Companies specialized in search engine positioning services.
SEO and SEM: Differences between two concepts related to search engine appearance, where SEO focuses on organic results and SEM on paid advertising strategies.
SEO on Google: SEO strategy focused on pleasing the most used search engine worldwide.
Local SEO: Positioning strategy that seeks to appear in queries made by users in their local location.
SEO Expert: Professionals who have dedicated their careers to developing SEO strateg