When selling a beauty salon is inevitable

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Maksudasm
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Joined: Thu Jan 02, 2025 6:46 am

When selling a beauty salon is inevitable

Post by Maksudasm »

Sale of a beauty salon for economic reasons:

There is a constant shortage of working capital, the salon’s potential cannot be fully realized, and it is becoming increasingly unprofitable.

The business does not bring in enough profit. Besides, it is possible to get much more without making any effort (interest from a bank deposit, purchase of gold, land, currency, etc.).

Organizational reasons for selling a beauty salon (hairdressing salon):

Problems with promotion and formation of a base of regular customers.

Regular fraud by rcs database employees (misappropriation of clients' payments, theft of work materials).

Lack of qualified professionals, effective personnel policy (system of bonuses and penalties, motivation, etc.).

Financial reward as an external motivation

Source: shutterstock.com

Sale of an operating beauty salon for production and commercial reasons:

A steady loss of regular customers, a lack of people willing to use the services offered.

Problems with purchasing new equipment and expanding the range of services. Can't make the salon modern.

If you find yourself in one of these situations, we recommend that you immediately start looking for a buyer for the beauty salon. The more "neglected" its condition is at the time of sale, the less chance you have to close the deal.


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Market for buying and selling ready-made businesses: situation with beauty salons
According to statistics, beauty salons occupy the third place in the market for sales of ready-made businesses. At the same time, demand exceeds supply. From the outside, this business looks quite tempting. However, only experienced managers can make it profitable.

During the analysis of advertisements for the sale of beauty salons, it turns out that only 15% of all offers are high-level establishments using exclusive materials, operating under an attractive brand and applying modern technologies. About 25% of offers are middle-class studios with a wide range of services. The remaining 60% include economy-class hairdressing and manicure studios. These projects are aimed at a large number of clients and provide services at low prices to those people who work and live nearby.

It turns out that a tenth of advertisements for the sale of beauty salons are projects that do not actually function. The owners provide premises with repairs and equipment for rent. And the cost of these establishments is usually about 1,000,000 rubles. Buyers of such businesses most often fail and lose the money spent.

The peculiarity of small business is that it is practically not amenable to analysis. To evaluate an asset, it is necessary to analyze income and expenses recorded in a regular notebook. Financial investments of a small studio will most likely not exceed 40% of the business value. At the same time, the demand for small businesses is much higher than for large ones.

The owner of a beauty salon who rents premises can cover his expenses for a ready-made business in one or two years. At the same time, he must have management experience. The average profit of an operating beauty salon is 15-30% of the turnover monthly. Due to t
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