6 examples of TikTok advertising done right

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1. Armani
To raise awareness and drive sales for a new sweden b2b leads fragrance, Armani Beauty ran Shopping Ads alongside standard In-Feed Ads. The creative was a mix of reviews and more brand-forward videos that showcased the product and highlighted its key scent notes.

Armani Beauty TikTok ad creative featuring their fragrance My Way.

2. Good American
The inclusive women’s denim and fashion apparel company used Video Shopping Ads to increase reach and boost conversions during a friends-and-family sale. These ads also used TikTok’s Dynamic Destination feature, which automatically creates an in-app product landing page to educate customers and enable them to start the checkout process without leaving the app.

Good American TikTok ad creative shows a woman wearing blue jeans.

3. Monopoly Go
Mobile game Monopoly Go partnered with creator Natalie Smith (@natalies.smith) to create In-feed Video Ads promoting the game. The ad is an organic, get-ready-with-me (GRWM) style video showing Natalie and her partner preparing for bed and playing the game as they complete their skincare routine.

Monopoly Go TikTok ad creative where it partnered with creator Natalie Smith to create In-feed Video Ads promoting the game.