Let's consider the possibility of motivating employees of a beauty salon using an example. Each specialist has three types of monetary performance assessment: minimum standard, planned and maximum. The salon sets the salary as a percentage of the check amount minus consumables, for example, from 25 to 55%. Depending on the functionality of the specialists, the amount of remuneration will vary, while their workload is more or less equal, 18-22 shifts per month.
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The master has a standard paytm database of 60%, the minimum revenue should be 60 thousand rubles per month, the average (planned) - 90,000, the maximum - 120,000. From everything that is earned before the minimum indicator, the salon master will receive 25%. Excess profit assumes a higher percentage of remuneration.
Thus, there is a clear motivation for beauty salon employees to work successfully, paid according to the results of their work.
12 ways of non-material motivation
Non-material methods of stimulation play a very noticeable role in such a creative profession as a beauty salon master. Each employee should feel their importance in working for the overall image of the salon. Then they will not automatically perform their duties as a simple craftsman, but will try to creatively reveal themselves, look for ways to improve their skills.
Reasons for loss of motivation
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Discount on services for employees and their family members
The appearance of the beauty salon employees is the business card of the establishment, which can attract new clients. Experienced and competent managers develop certain rules of service for the staff, which they introduce to the employee upon employment. Employees can use the salon services for free or with a certain discount. These bonuses should in no way be considered as a matter of course, but can be used in the general motivational structure. Sometimes a certain discount can also be provided to family members of employees. At the same time, in order to avoid any misunderstandings, it is advisable to discuss certain limits of what is acceptable in advance.
Possibility to buy salon products at cost price
The staff may be given the opportunity to purchase beauty industry products that are used in the salon. For employees, this is an attractive bonus, which can also act as an advertisement for a particular product that has been tested in use.
Completion of training and advanced training courses
Highly qualified specialists are usually interested in improving their skills. Participation of employees in training programs and creative competitions, obtaining certificates for certain operations gives weight to the beauty salon in the services market, allows it to successfully compete with identical enterprises. Therefore, management should be interested in paying (possibly partially) for the participation of their wards in such events. Such an attitude towards their employees increases their responsibility and loyalty