Restaurant spotlight: Fishwife x L’Appartement 4F

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DÔEN’s price point would typically deter Gap customers. This partnership ireland b2b leads made the brand more accessible, while widening their appeal. Conversely, it made Gap’s offerings seem more premium. The art of this execution came down to promotion: working with well-known supermodels, creating high-fashion-inspired ads and finding the right influencers.

Tinned fish is taking over social media. So Fishwife, the tinned fish brand of Shark Tank fame, decided to takeover the menu at L’Appartement 4F, a trendy NYC French bakery and natural wine bar. They called the event, A Tuna Fish Sandwich Block Party (parfait!).

A Fishwife and L'Appartement 4 Instagram post announcing their collab

Mutual fans shared their excitement when the brands announced the co-hosted event on Instagram.

An Instagram Carousel featuring dishes served at L’Appartement 4F featuring Fish Wife tinned fish

Fishwife shared images from the event that made it clear it was a roaring success. Over 500 people attended and there was a line down the block for four hours straight. Attendees commented on the post that it was “the best day” and a “dream.”