The cost of a scenting project is influenced by many factors, the main ones being the scope of the organization, the goals pursued by the implementation of technologies, the features of the premises, the ventilation system, etc. For example, for a store whose area does not exceed 300 m2 , the cost of equipment with installation and consumables will be from 10,000 to 30,000 rubles per month.
With a properly selected system, the number of positive reviews from customers increases by an average of 25%, the time people spend in the hall increases by 20%, which leads to an increase in sales by 2.9% and more. Buying aromamarketing means getting a larger number of potential buyers.
If aromatization is required 99 acres database in a shopping center, the cost of monthly maintenance will be from 30,000 rubles. The main areas for this type of marketing are entrance areas. Thus, customers will begin to form a positive impression of the establishment from the very first steps. Also, in shopping centers, toilets are important areas, especially in places with high traffic. It should be borne in mind that standard aerosol sprays do not provide complete elimination of unpleasant odors, so it is necessary to use nanospray systems.
Odorization technologies retain potential customers 15-20% longer than usual, while the number of positive reviews increases by 25%. Aroma marketing equipment is currently used in such buildings as the Okhotny Ryad Shopping Center, the Krasny Kit Shopping Center, the Federation and Empire Towers in the Moscow-City complex. The use of smells is especially relevant when decorating premises for the New Year holidays. Among the most popular aromas, it is worth noting bouquets with the spirit of gingerbread, tangerine, spruce, apple and cinnamon.
Cost of aroma marketing
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Examples of using aromamarketing
Examples of companies using aroma marketing:
INDITEX
This is a large company operating worldwide. Inditex Group specializes in retail trade and uses Scentair equipment to scent franchise and corporate stores with its signature scent. More than 400 corporate stores, such as Zara Home, Stradivarius and Massimo Dutti, already have such systems.
ION ORCHARD
This shopping and entertainment complex in Singapore also uses equipment from Scentair to spray signature fragrances. The ION ORCHARD retail space, which covers a total area of 67,000 m2 , features products from 400 global brands, attracting at least 200,000 visitors daily.
HUGO BOSS
This company practices using its brand to enhance the emotions of customers when visiting stores. Scentair developed a signature scent for HUGO BOSS based on calm woody scents that perfectly complement the modest and minimalist interior space of the store. To enhance the effect, not one but two scents were created for the brand.