Surely, you have ever thought about organizing your tasks in such a way that your daily schedule is perfectly adjusted to respond in a timely manner to each of your responsibilities. And even more so when it comes to those repetitive tasks, which must be attended to at least once a month.
But it turns out that things are not as simple or superficial as they seem at first glance. Most of the time, it is not just a matter of establishing priorities and importance. Even less so when we also intend to optimize the quality of our work.
La Voz del Interior - a renowned news outlet in the province of Córdoba - looked into these issues and decided to move towards automating the digital reporting process through the Qlik and Qlik NPrinting tools .
Until then, reporting was done manually, obtaining indicators from multiple data sources, which took a lot of time and was highly likely to result in human error. The process consisted of extracting data from the tools in Excel format and then manually combining them into a base Excel, which was then converted to a PowerPoint.
In just three months of the project, the newspaper achieved czech republic phone number lead something that seemed unthinkable: reducing the number of operating hours devoted to preparing the status report for the newspaper's websites and optimizing the error rate of said report.
Qlik made it possible to unify various data sources in a single panel, which made work easier and sped up the process. A web dashboard was created and, through Qlik NPrinting, it was materialized in a consolidated multi-page report.
“The job previously took me 30 hours, but with the tool it was done in 8 hours.” Roberto Suárez, Head of Digital Marketing at La Voz del Interior.
The report currently groups information from 20 sites, allowing for the measurement of daily traffic, tracking of visits, number of repeat visitors, number of connections via mobile devices, visits by section of the media (sports, entertainment, general information), among other variables; from various data sources such as ComScore Digital Analytix, Google Analytics and Facebook Analytics.
The project was carried out by Lempert , a partner company of Data IQ , experts in Business Discovery, Balanced Scorecard and Business Intelligence.
Can Qlik reduce a task that took 30 hours to 8 hours?
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