3. Maintains (or creates) relevance

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Social media data also serves as a barometer of your current brand awareness. For example, Sprout’s AI-driven, Social Listening solution surfaces insights that reveal how you portugal b2b leads stack up to your competition via metrics like share of voice, positive sentiment, total engagements and overall conversation volume. These insights are a source of truth that can influence your company-wide competitive strategy—on social and beyond.

Sprout Social’s Competitor Analysis Performance Report showing various metrics on various KPIs including topic summary, share of voice, total engagements and sentiment scores based on positive, negative and neutral emotions found in the data.
For more tips to distinguish yourself from your competitors on social media, check out our list of 12 proven strategies to increase brand awareness.

Today’s trend cycle moves fast—fueled by Gen Z’s internet behavior—and social media is where trends are born. To stay alert to emerging trends relevant to your audience, you must keep your finger on the pulse of social.

Trends aside, brands that retire or divest from their social media presence are also at risk of irrelevance and being abandoned by their communities. Social media is the key to building a long-term brand strategy that will help you stay top of mind for years (and decades) to come.

In the face of fierce competition for consumer attention, it’s imperative to tune into conversations happening around your brand and industry. Social listening enables you to tap into and analyze what people are saying about your company, even if you aren’t tagged or mentioned. With Sprout’s AI-powered Social Listening solution, it’s easier to create queries and synthesize insights so you can observe trends, uncover patterns and gauge emotional responses to your brand, products, hashtags and industry.