You need to make sure that your landing page doesn't look like it was created more than two years ago. Websites that respect the rules of usability use minimalist designs, adapted to current trends . But they also work thailand mobile database with powerful copy to create perfect landing pages .
Use a simple design that conveys your professionalism.
Use a clear value proposition.
Include an image or illustration that is not a stock photo.
2.- Your ads and calls to the landing page do not scale
buffer-landing-pages-that-don't-convert
Imagine you clicked on an ad that promised to increase your social media ROI by 50% in just one week. Instead, you landed on Buffer’s website where it says “Save time managing your social media.”
Landing pages that don't convert are precisely those that are not aligned with what the ads that lead users to them promise. What the user needs is for you to make things easy for them, for you to do everything for them.
Otherwise, the landing page will not fulfill its part of the virtual contract that is established when a user clicks on a link in an advertisement or newsletter.
3.- You address everyone
Chase's Landing
One of the main mistakes made by landing pages that do not convert is that they are aimed at a very broad audience. And yet, segmentation and personalization of content are responsible for achieving a large part of conversions.
The more you can address the pain points of a particular target, the higher the ROI you will achieve. Every company has multiple different audience groups depending on industry, lifestyle preferences, technical skills, etc.
Your job as a smart marketer is to segment your audience and deliver highly relevant offers to each of them.
4.- Slow charging speed
Office Furniture Landing
Loading speed probably has the biggest impact on your landing page performance. If a page doesn’t load within 5 seconds, 74% of people will abandon it. In fact, in an ecommerce site, a 3-second delay could result in more than half of the traffic bouncing.
You can use Pingdom or Google's PageSpeed Insights tool to quickly get an idea of how fast your website loads. Most landing pages that don't convert have this flaw. One way to fix this for both desktop and mobile is to adopt AMP pages .
5.- Landing pages that do not convert due to a messy design
Landing pages that don't convert due to a bad first impression