Salesforce starter: boost your sales, service and marketing with a single tool

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In this article, we bring you some of the key points reviewed in the webinar, which will help you get a better understanding of Salesforce Starter, its capabilities, and why it is such an attractive solution for SMEs looking to revolutionize their business.

Salesforce, #1 CRM Worldwide, According to Gartner, for 11 Consecutive YearsBefore we begin, let's remember that the Salesforce platform, with its Customer 360 approach , has established itself as the #1 CRM worldwide according to Gartner's magic quadrant, with a market penetration of 22.1, a figure that exceeds the sum of all its competitors.

Salesforce, despite having a CRM base, not only provides CRM functionalities, but, in the words of Daniel Rubiano, it is like a large Lego that allows the integration of a large number of tools and functionalities that extend and enhance the capabilities of CRM and therefore of the business. One of the great advantages of this model, for the benefit of the client, is that they do not need to acquire the entire Salesforce product portfolio to start, but can acquire the products that their business requires immediately and scale over time.

One of the most requested combinations of tools spain whatsapp lead Salesforce customers is the ability to manage their sales, customer service, and marketing in a single workflow. It is from this need that Salesforce Starter emerged.

What is Salesforce Starter?
In the past, if a Salesforce customer needed email marketing and sales tools, for example, they would have to purchase the Salesforce Marketing Cloud and Sales Cloud separately and integrate them into the CRM. Salesforce Starter solved this problem by integrating the three core tools of any sales operation into a single package. See also What is Salesforce? .

Simply put, Salesforce Starter is a suite of tools that enable you to power your sales, service, and marketing with a single platform.

How does Salesforce Starter align with each company's goals?
Salesforce, despite being conceived as a solution that solves standard needs and consolidates the best practices of each industry, is capable of adapting to the needs of each business, thanks to its great capacity for customization and its scalability.

For each of the three pillars we have mentioned, Salesforce Starter provides capabilities and solutions that allow teams in each area to achieve high performance and impact the business.

To achieve key sales goals, for example, Salesforce Starter offers tools such as mobile-enabled reporting and dashboards, lead scoring and qualification capabilities, and lead routing to the right sales rep. This translates into a positive impact on sales team productivity, increased lead volume, and higher conversion rates by making better use of sales opportunities.

Salesforce Starter provides capabilities and solutions that enable teams in every area to achieve high performance and impact the business.
Salesforce Starter provides capabilities and solutions that enable teams in every area to achieve high performance and impact the business.

Advantages of Salesforce Starter
Using Salesforce Starter as a pre-designed Salesforce package offers a number of advantages and added values:

Basic CRM : Salesforce Starter offers basic CRM functionality for managing contacts, accounts, opportunities, and activities.

Easy-to-Use Interface : It is designed with an intuitive interface to make it easy to use and reduce the learning curve, allowing users to adapt quickly.

Process Automation : Includes tools to automate basic sales and customer service processes, helping to improve operational efficiency and simplify business management.

Integration and Customization : Although it is a simplified version, it allows some integration with other applications and customization to adapt to specific business needs.

Reporting and Analytics : Provides reporting and analytics capabilities to help businesses make informed data-driven decisions.

Support and Updates : Includes access to Salesforce support and regular updates, ensuring that the company is always using the most up-to-date version of the software.

Scalability : Although it is designed for smaller businesses, it offers the ability to scale and add additional functionality as the business grows.

We must not forget that all Salesforce solutions are based on the cloud, which allows us to access our clients' data from any device, and achieve high traceability of our operation.

Salesforce Starter App Demo
In the following example presented by Sebastian, we see a roadmap that represents a classic process that most companies perform as part of their sales efforts. Salesforce Starter would allow you to perform all of the tasks mentioned below, as part of its out-of-the-box functionalities.