Real Estate Marketing Plan: Spring

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Spring is when the property market starts to pick up. More buyers come out of hibernation and you'll start receiving more enquiries about your listed properties. This is when the property market begins its summer revival. For many, spring is a new beginning.

Christmas family gatherings and New Year's Eve parties are over. And everyone has had time to cure post-holiday hangovers. During the spring, you can find plenty of real estate content ideas.

For example, you can design a fun campaign around Valentine's Day to manufacturing directors email lists drive more traffic to your social media channels or website. Now is when agents need to make sure their properties look appealing. Appeal is no secret in the real estate industry.

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According to HomeLight, 75% of top agents say a well-landscaped home is worth up to 10% more than one that isn't.

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Focus on the curb appeal of your properties during spring. That's the first thing anyone will notice about your property when driving past.
Real Estate Marketing Ideas 2022 - Spring
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Focus on curb appeal
In many markets, spring is naturally a good time for curb appeal. Make sure your properties look good when someone walks by. Because that's the first thing that will attract anyone.

For marketing, you should share curb appeal tips with potential buyers and sellers. Share curb appeal tips using your email newsletter, for example. If you don't have a newsletter, the spring selling season is a great time to start publishing one.

Email newsletters are one of the best ways to do seasonal real estate marketing. Post related articles on LinkedIn and Facebook for your sellers, too. For your buyers in particular, post beautiful spring-themed listing photos on Instagram.

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Create engaging videos
You can even find fun and engaging real estate content ideas by following current trends on social media platforms. For example, Instagram continues to emphasize Reels in response to the popularity of TikTok. Reels are the highest-performing organic and paid ad creatives. So start creating simple and short Reels if you want to get more reach.

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Real Estate Marketing Plan: Summer
Every time summer comes around you get the feeling that something big is about to happen in the real estate market. That's because if you're a real estate agent, this is going to be the busiest time of year.

You will find plenty of potential buyers queuing up to view your properties, but you need to make sure that you spend your time wisely and with the right buyers. Most summer buyers are known to be more exploratory than those who want to commit early.

Most people believe that summer is the best season to buy a home, so many start testing the waters to see what's on the market. That's why most agents have very busy summer schedules.

That’s why you should use lead qualification to know when these potential buyers are looking to buy so that you don’t waste your time on the wrong leads. You can further qualify leads by asking them a couple of questions about their requirements. You can use a chatbot or a form to do this.

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